Our Story
Born from a love of the game
What started as a solution for Austin soccer leagues has grown into a platform trusted by thousands of teams worldwide.
How It All Began
In the early 2000s, running a sports league meant drowning in spreadsheets, endless phone calls, and trips across town just to pick up player cards before a game. League administrators were overwhelmed, captains were frustrated, and players were often left in the dark about basic details like game times and locations.
We knew there had to be a better way.
Working closely with the Austin Men's Soccer Association and the Austin Community Soccer Association, we began building a platform that would bring league management into the digital age. The goal was simple: let leagues, teams, and players manage everything online—no more paper forms, no more miscommunication, no more chaos.
What started as a solution for a few local leagues quickly evolved into something bigger. Captains wanted tools to manage their rosters and collect payments. Players wanted a single place to see all their games and RSVP. Leagues wanted automated scheduling and standings. With each request, Ateamo grew.
Today, Ateamo powers thousands of teams across multiple sports, but our mission remains the same: make team management so simple that everyone can focus on what really matters—playing the game they love.
What Drives Us
Our Values
Built by Players, for Players
We're not just building software—we're solving problems we've lived ourselves on the pitch.
Simplicity First
Team management shouldn't require a manual. We obsess over making every feature intuitive.
Community Driven
Our best features come from listening to captains, players, and league administrators.
Passion for the Game
Soccer isn't just our market—it's our life. That passion shows in everything we build.
The People Behind Ateamo
Meet Our Team
A passionate group of builders, players, and problem-solvers dedicated to making team management effortless.
Kevin Fricke
President
A fixture in Austin soccer for nearly two decades, Kevin has served in numerous leadership positions with the Austin Men's Soccer Association and founded Austin Athletic Club—one of the city's longest-running clubs. His career has been dedicated to building software that solves real problems, and Ateamo represents the perfect fusion of his two passions: technology and the beautiful game.
Melanie Fricke
Chief Revenue Officer
Denis Datsiuk
Technical Lead
Kolya Dokiichuk
Team Lead
Maks Luniak
Front End Engineer
Andrii Karapchynskyi
Front End Engineer
Horielko Alexander
Mobile Development Engineer
Myroslav Zahlada
API Engineer
A Note from Our Founder
I've been involved with soccer in Austin for almost 20 years now. Over that time, I've served in various leadership positions with the Austin Men's Soccer Association and founded Austin Athletic Club—one of the longest-running clubs in the city.
Throughout my professional career, I've been building software for companies of all sizes. Being able to combine my love of solving problems through technology with my passion for the beautiful game has been both incredibly rewarding and challenging.
Every feature in Ateamo comes from real experiences on the pitch—the frustration of chasing down player payments, the chaos of last-minute lineup changes, the endless group texts trying to confirm who's showing up. We built Ateamo to solve these problems not just for ourselves, but for every captain, player, and league administrator who shares our love of the game.
— Kevin Fricke, President & Founder
Part of Something Bigger
A Lone Star Media Product
Ateamo is proudly developed and maintained by Lone Star Media, a company dedicated to building innovative digital solutions.
Learn more about our partnership→Ready to join the Ateamo family?
Start your free trial today and see why thousands of teams trust us.