About Us

We're not just building software. We're on a mission.

To make league management so good, you'll actually enjoy it. (Okay, maybe "enjoy" is a stretch. But you definitely won't hate it.)

The Origin Story

Back in the early 2000s, running a sports league meant drowning in spreadsheets, endless phone calls, and driving across town just to pick up player cards before a game.

Working with the Austin Men's Soccer Association and the Austin Community Soccer Association, we started building tools to make league management suck less.

But here's the thing: every other platform was built for youth sports. Parent portals. Snack sign-ups. Coach background checks. All important stuff — for kids' leagues.

We realized adult recreational leagues needed something different. Something that treats players and captains like the responsible adults they are.

So we built Ateamo. And honestly? It's pretty great.

Our Values

What we believe (strongly)

Built by League People

We've run leagues. We've been captains. We've chased down registration fees. We get it.

Adults First

No parent portals. No snack schedules. Just tools for grown-ups who play sports.

Ruthlessly Simple

If a feature doesn't make your life easier, we don't build it. Period.

Obsessed with Winning

We want to be the best league software. Not the biggest. The best.

The Team

The people making it happen

A small but mighty crew of builders, players, and league enthusiasts.

KF

Kevin Fricke

Founder & Head Coach

Nearly 20 years in Austin soccer. Founded Austin Athletic Club. Built Ateamo because he was tired of the spreadsheet chaos.

MF

Melanie Fricke

Chief Revenue Officer

DD

Denis Datsiuk

Technical Lead

KD

Kolya Dokiichuk

Team Lead

ML

Maks Luniak

Front End Engineer

AK

Andrii Karapchynskyi

Front End Engineer

HA

Horielko Alexander

Mobile Engineer

MZ

Myroslav Zahlada

API Engineer

Part of Something Bigger

A Lone Star Media Product

Ateamo is proudly developed and maintained by Lone Star Media, a company dedicated to building innovative digital solutions.

Learn more about our work

Want to join the mission?

Let's make league management great. Or at least not terrible.